Mariana
Colmenares
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Sanrio 12 Days of Gifting
As part of the Research and Design team for New York City Council District 35’s Participatory Budgeting campaign (Cycle 13), I collaborated in developing a comprehensive design system to support civic engagement. Grounded in extensive research, our work aimed to increase participation in the district’s voting process. Final deliverables included print materials like pamphlets and posters, as well as digital assets for social media and web.
BriefSanrio’s annual 12 Days of Gifting is a fan-favorite moment on social. This year’s brief was to build on that excitement and create a social series that felt even more festive and playful for fans.
Our Approach We decided to lean into fans’ love for Sanrio’s characters and give each one a moment to shine. Each mascot got their own custom Christmas set, creating playful, character-driven spaces where they could “host” their day of gifts. The sets added personality, charm, and a little extra holiday magic to the campaign, making every day feel special for fans.
OutcomeThe project produced a series of 12 social reels, one for each day of gifting, plus a teaser reel. Each reel highlighted a mascot in its own festive, character-driven set, bringing the 12 Days of Gifting to life on social.